STATEMENT | 30 second social video

~Ideated, Scripted, Produced, Directed by Foley Ellis Ibidapo

~Developed and executed distribution strategy

STATEMENT | 30 second social video

~Ideated, Scripted, Produced, Directed by Foley Ellis Ibidapo

~Developed and executed distribution strategy

STATEMENT | 30 second social video

~Ideated, Scripted, Produced, Directed by Foley Ellis Ibidapo

~Developed and executed distribution strategy

FitGeek | 15 second social video

~Ideated, Scripted, Produced, Directed by Foley Ellis Ibidapo

TIAA | Customer Stories 

~ Produced by Foley Ibidapo

~ Developed strategic approach based on customer personas

TIAA | Customer Stories 

~ Produced by Foley Ibidapo

~ Developed strategic approach based on customer personas

TIAA | Teacher Moments

~Ideated and Produced by Foley Ellis Ibidapo

  • Identified influencer marketing strategy goals
  • Created influencer criteria
  • Sourced city-specific influencers across the globe and conducting outreach

TIAA | Teacher Moments

~Ideated and Produced by Foley Ellis Ibidapo

  • Identified influencer marketing strategy goals
  • Created influencer criteria
  • Sourced city-specific influencers across the globe and conducting outreach

PUMA, Digitas' client wanted to create awareness for the launch of their much anticipated IGNITE running shoe. Bear Fruit was tasked to develop a global influencer marketing program. Our approach consisted of:

  • Identifying influencer marketing strategy goals
  • Creating influencer criteria
  • Sourcing city-specific influencers across the globe and conducting outreach
  • Project management of the campaign
  • Tracking and analyzing influencer engagement across channels
Using Format